October 17, 2019 / Social Halo Media –Toys ‘R’ Us, who filed for bankruptcy in 2017, has partnered with Target earlier this month in an attempt to relaunch their well-known toy brand. Tru Kids, the Toys ‘R’ Us parent brand, hope this will help them revive the retail brand in a more modern way. While Target powers the new Toys ‘R’ Us website, Tru Kids will simultaneously begin to open new stores across the US.
Target and Toys ‘R’ Us are partnering up to bring the iconic toy brand back to the United States just in time for the holiday shopping season.
After filing for bankruptcy in 2017, Toys ‘R’ Us closed all of its stores in the US; more than 700 in total. In 2018 Tru Kids won the rights to the brand. With the help of Target, Tru Kids plans to revive the iconic retail brand. Target hopes to serve even more toy shoppers and drive new growth through this partnership. Shoppers on the Toys ‘R’ Us website will be able to complete their purchases on Target.com, while Tru Kids begins the process of opening up retail stores across the United States.
Online transactions will be handled by Target’s own online store. That means shoppers will be able to take advantage of some of Target’s features when shopping online. Some of those features include things like free two-day shipping, same-day curbside pickup, same-day delivery with Shipt, Target Circle loyalty benefits and even in-store returns. You could even use your Target Red Card for 5% off purchases. All of these online shopping opportunities will pave the way for Tru Kids.
Tru Kids plans to open two new Toys ‘R’ Us stores in November in Houston, Texas and Paramus, New Jersey. They hope to increase the number of locations to 10 by the end of 2020. These new stores will present new products, allow customers to test items before purchasing and create memorable experiences for kids.
All thanks to the support of a competitor, Toys ‘R’ Us has managed to make a comeback just in time for the holiday season.