Cranston, Aug. 23, 2017/Best of Life PR/–Chamilia was an American Made company that started in 2002 in Cranston, RI. In 2013, Swarovski purchased the charm making company. Under the management of Swarovski, Chamilia has made over 400 exclusive charms that come in .925 sterling silver or 14 karat gold. Each piece features real Swarovski Crystals or Zirconia or even Italian Murano Glass. Today, the company has announced new products to be added to the Spoken by Chamilia collection.
New winter season additions to the Spoken by Chamilia collection will include bracelets, necklaces, and charms that spotlight the optimism of the season.
According to Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano, the company is looking to expand its charm-based business. The goal is to “appeal to a wider audience.” The VP continues to say, “The goal for Spoken by Chamilia is to help every woman express herself.” Each new piece in this collection is handcrafted in 100 percent sterling silver. Some styles will be made available in 14 karat yellow gold or 14 karat rose gold electroplating.
The new additions to the Spoken by Chamilia collection will include a charm carrier and 3 new charms. The charm carrier is known as Petite Millegrain Droplet. This piece is a bright sterling silver charm carrier that has the signature detailing. This piece is meant to hang from the original neck chains comfortably with an MSRP of $25.
The Petite Character charms will be available in sterling silver and feature black enamel messaging. The new charms include:
Friends Petite Character | This charm showcases the word “Friends” in black enamel on an oblong oval with peaks at the top.
Believe Petite Character | Featuring the word “Believe”, this charm is also an oblong oval but without peaks and wider edges.
Shine Petite Character | “Shine” can be found on this charm in black enamel, however, this charm is an oblong diamond shape.
The new Spoken additions will be made available at retail on October 16, 2017, and will be available at Chamilia retail partners. These pieces will also be available on their website on the same date.
About Chamilia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been owned in full by Swarovski, a world leader in quality and innovation. Each of the more than 400 exclusive charms and a wide selection of fine jewelry available from the brand is made from .925 sterling silver or 14 karats gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com.
About Swarovski
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories, and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.